AG Barr

How mda transformed POS fulfilment for some of the nation's most loved soft drinks brands

mda was delighted to complete the implementation of AG Barr as a new marketing fulfilment client, which sees mda provide storage and distribution services for marketing materials across all AG Barr brands, including Irn Bru, Tizer, Orangina, Strathmore Water and many more.



Despite considerable competition for this highly sought after contract, mda were honoured to be awarded the AG Barr requirements thanks to our comprehensive reporting, stock/ supply management capacities and ability to deliver excellent performance at short notice and facing adversities.


Case Study

The AG Barr Instore Visibility Manager was delighted with mda’s management of the implementation program from their previous provider:

“After a number of meetings between ourselves and the team from mda, we were happy that we had found a potential partner that would really bring something new to our existing Point Of Sale handling requirements.

Our brands are important to us, and so is the support we put behind them, and so our challenge was to make sure that we didn’t risk the initiatives we were running with our customers and the service we provided our own teams while we made the move to a new supplier. We also didn’t want this to be a major drain on our internal resource at a busy time for our brands.

Everything was delivered exactly to plan and their solution really shows what the future holds for POS

The mda team were very good at instilling confidence that they would manage this whole integration, help manage our existing supplier through the process and ensure that there would be no impact on our ongoing initiatives.

Having completed the integration, I can say that everything was delivered exactly to plan and that with the support of the joint teams we now have solution that not only delivers what we had, but has already started to show what the future holds for us in this area with new on-line tools and the capture of information that will really help us deliver a more efficient solution.”