Marketing distribution specialist mda, has been acquired by European logistics business Staci, creating the first pan-European marketing logistics business for brands and retailers.
Creating, storing, distributing and activating point of sale and marketing materials for the worlds biggest brands including Heineken, Coca-Cola, Mars, Unilever, Diageo and Mercedes-Benz, mda recently celebrated 30 years of business and now becomes part of a £250M European fulfilment powerhouse with operations across France, Spain, Germany, Italy, Poland, BeNeLux and now the UK.
Wayne Chapman, mda Managing Director, said of the acquisition, ‘This is genuinely fantastic news for our clients and teams and we’re extremely excited about the years ahead because it’s going to help continue the incredible growth we’ve experienced over the last 5 years.
We’ve operated from the UK for 30 years, but in the last 24 months we’ve seen clients desire to operate facilities in multiple European territories under a single contract significantly increase. This acquisition means for the first time ever the world’s biggest brands can start to manage complex marketing distribution across Europe, and having presence in all key territories is absolutely vital to that. We couldn’t be happier that we’re a part of it.’
mda currently has 350 team members and 5 fulfilment centres across the UK, and there looks to be many future opportunities ahead too.
Chapman commented ‘mda wasn’t up for sale, but Staci recognised the fantastic service and value we deliver and the fit between both companies really is perfect. This is going to create a lot of opportunities for growth and learning for existing and prospective team members and clients in the UK and Europe.’